Spread the word: Hotel marketing is at the heart of performance and profitability issues for all establishments in the hospitality sector.

We say hotel marketing but if you manage tourist residences, open-air hotels or bed and breakfasts, the following will obviously interest you.

With increasingly strong competition, it is crucial for your hotel that the notions of developing notoriety and visibility are well understood in order to succeed in your hotel’s communication strategy .

Setting up a marketing strategy for your hotel requires solid knowledge and skills. But carried out, its strike force will be such that it will have a considerable impact on your existing customers (by retaining them) and your potential customers (by attracting them).

Controlled marketing will also and above all allow you to free yourself from platforms ! Platforms such as Booking or Hotels.com do neither more nor less than marketing too. But if you make yourself visible without them, you will better control your costs and encourage direct booking.

So how do you carry out your marketing strategy? This is what the Talk team offers you through the writing of this article to finally understand which strategies to adopt, how to bet everything on digital marketing for your hotel and how to do it concretely.

Discover now the best hotel marketing strategies for 2023 to increase your occupancy rate and generate more direct bookings.

What is Hotel Marketing?

Hotel marketing is the process of promoting a hotel to potential and existing customers . It can be done through various marketing channels, such as social media, the institution’s website, online advertising, print advertising, public relations, etc. The objective is to develop the visibility of a hotel in order, ultimately, to generate reservations . To achieve this, professionals in the sector must develop an effective marketing strategy that takes into account their target audience, their budget and their objectives.

hotel marketing

Hotel marketing therefore consists of promoting the activities and services of a hotel in order to develop its visibility and reputation . Thus, the manager of the establishment can expect an increase in reservations and therefore a better occupancy rate . By creating and implementing a marketing communications plan, hotel managers will be able to attract new guests and retain repeat guests.

Marketing and communication actions focus, among other things, on the brand’s online presence, reputation, advertising, events and public relations.

If a communication plan for a hotel seems expensive at first sight, it is in fact very profitable. By investing in marketing, hotels get a significant return on investment through increased bookings and revenue. In addition, the communication strategy will help build brand awareness and create a positive reputation for the hotel.

It is therefore essential to develop a marketing strategy to promote your accommodation.

The right hotel marketing strategy: digital

Hotel marketing is a vast and complex subject. Developing a strategy first starts with discerning digital marketing from more traditional marketing.

There are several ways to publicize your hotel with a classic method. For example through newspapers, specialized magazines, billboards, flyers or even leaflets. These are often used for publicity or to communicate events or hotel contact information.

But in 2023, the trend is digital. By focusing your marketing and communication strategy on several digital channels, you are on the winning path.

In addition to being very effective, the return on investment of these channels is more advantageous , compared to more traditional methods whose initial investment is heavier.