Are you looking for good strategies to boost your hosting? How to promote your hotel on the internet? How to market a hotel?

Hotel marketing has changed dramatically in recent years.

That’s why, in this article, I’m going to give you the best strategies to develop your communication in your hotel, bed and breakfast or other accommodation.

A hospitality marketing plan is not something to be taken lightly and can be different than areal estate communicationFor example.

1- Customize your hotel marketing plan

Indeed, you can go to online travel agencies or to your hotel’s room reservation database and collect useful information. This will allow you to collect information related to customers and create a standard profile

buyer persona

That is to say their age, their nationality or the reasons for their trip. All this information will allow you to personalize the customer experience. This way, you will manage to please them and collect positive opinions.

Do Tourism Marketing

What is tourism marketing? This is the set of marketing and communication strategies allowing the activity of an activity in tourism.

Do you have a question about the strategies for your accommodation? Tell me in the comments and I’ll answer in 5 min ⚡

2- The SMO: social networks

If you are looking to sell products and services faster and more efficiently, social networks are the most suitable channels.

Indeed, they bring together a community rich in billions of users. For example, Facebook has over a billion people logged in monthly.

Social networks must be part of your hotel web marketing strategy. It’s a bit of a basis if you want to build a strong brand for your accommodation over the long term.

hotel facebook post

The other apps like Twitter, Snapchat and Instagram are also full of followers. It is therefore a favorable place for publicity.

However, be sure to use your imagination and creativity to capture the attention of your prospects. For example, you can focus on video content to get your message across. It’s a much more pleasant way to communicate.

hotel communication

Also share your events with your subscribers and communicate with them frequently to build relationships that will lead to reservations.

Tiktok is also a social network that should not be forgotten by hoteliers. Your marketing strategy must include Tiktok.

It’s an app underrated by many hotels but helps many other hosts. The trend on Tiktok is to take video of splendid stays in hotels, brunches near the swimming pool or spas. Some get a lot of views on their videos which could really advertise your hotel.

The only flaw of the application is that it constantly has to create good quality video content. You must mobilize your teams to create videos and put people first.

It is possible to call oninfluencersto increase in visibility very quickly.

3- Optimize the natural referencing of your site

Before optimizing, you have to start with a site! If you haven’t yetcreate a website for your hotelthis can be a problem for the future. The website will allow you to take reservations but also to attract Internet users

Natural referencing or SEO (Search Engine Optimization) is a technique that allows you to increase the notoriety of a website in a natural way by positioning it in the first positions.

To this end, it is important that you position yourself on these words or expressions to improve your visibility. By choosing keywords with a good score, you will increase the chances of seeing your site displayed when a prospect requests.

If you have a bed and breakfast in Bordeaux, you must target the keyword “bordeaux hotel room”. This keyword generates more than 800 searches per month. Do you know your main keyword.

We can not emphasize this enough ! On the internet, content is king. To do this, you must produce quality articles related to the hotel industry or your city.

For example, some B&Bs talk about the best restaurants and activities in their area. If you also have a restaurant in your hotel accommodation, see our article onrestaurant communication and its examplesquite precise.

By writing texts with added value for the reader on your blog, he will spend a lot of time reading on your page.

This will help create traffic and improve your natural referencing. Also consider enriching your content with keywords.

Loading speed plays a big role in providing a great browsing experience for customers. It also allows search engines to prioritize your page for user queries.

Therefore, you must implement all the means at your disposal to increase the speed of display of the reservation site of your hotel.